7.11.17 - The MSG Company and Prudential Center Announce Booking and Marketing Partnership
"The Madison Square Garden Company (NYSE:MSG) and Prudential Center announced today a booking and marketing partnership that will bring together MSG's unique and world-renowned expertise with the world-class facilities and location of Prudential Center to attract even more top concerts and attractions to New Jersey. This new agreement harnesses the power of two leading venues in the industry to bring elite entertainment acts to Jersey, as well as solidifying the state as a premier destination for the world's top performers."
"MSG owns some of the world's most celebrated venues, including Madison Square Garden - the number one concert venue in North America and undisputed market leader in the New York area. These assets, along with our effective booking strategy and proven expertise in marketing have helped make MSG an industry leader in live entertainment," said Darren Pfeffer, Executive Vice President, MSG Live, The Madison Square Garden Company. "We look forward to leveraging MSG's unique stature and strong, long-standing relationships with industry leaders, along with a common membership with the Prudential Center in Oak View Group's Arena Alliance, to help bring an exciting array of events to the Prudential Center, while also serving the market with more options."