3.29.21 - Bills’ home has a new name: Highmark Stadium
'The home of the Buffalo Bills has a new name: Highmark Stadium.'
'The naming rights were acquired by a recently rebranded local health insurer: Highmark Blue Cross Blue Shield of Western New York. HealthNow New York, which operates its health plans as Blue Cross Blue Shield of Western and Northeastern New York, this month completed an affiliation agreement with Pittsburgh-based Highmark Inc., and added the Highmark brand to its identity.
Highmark fills the naming-rights void created last year when New Era Cap Co. was released from its agreement by the Bills. The team controls the naming rights as part of its stadium lease. Last season, the facility operated as Bills Stadium.'
'Highmark did not announce the length or the dollar value of the agreement, which is expected to include community events beyond Bills games.'