08.03.2025 Delta rejects AI pricing under political heat
Major Carrier Commits to Fair Pricing Amid Growing Congressional Scrutiny
Delta Air Lines has taken a definitive stance against artificial intelligence-powered personalized ticket pricing, responding to mounting pressure from federal lawmakers and widespread consumer anxiety about algorithmic discrimination in air travel costs.
The Atlanta-based carrier’s position emerged following sharp criticism from prominent Democratic senators who questioned whether the airline planned to use AI technology to extract maximum revenue from individual passengers based on their personal financial profiles.