01.24.18 - The Madison Square Garden Company and Lyft Announce Partnership
Lyft is Now the Official Rideshare Partner of Madison Square Garden
"The Madison Square Garden Company and Lyft today announced a marketing partnership, naming the nation’s fastest-growing rideshare company as the Official Rideshare Partner of Madison Square Garden. The agreement provides Lyft with premier brand integration and exposure across Madison Square Garden’s unrivaled set of assets, including digital platforms, venue signage and presence in Madison Square Garden as well as discounts for new and existing Lyft users."