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Watkins Glen International

New York State and I Love NY have a unique partnership with Watkins Glen International (WGI), which has been holding some of the largest and most popular racing events in the US since the racing tradition began on the streets of Watkins Glen in 1948. The track provides an economic boon for the Finger Lakes region – boasting an annual $204 million economic impact – and holds the largest single sporting event in the State of New York each year (over 100,000 racing fans will flow through WGI’s gates during its NASCAR race weekend in August, and as a result those fans will sell out the region’s hotels, eat at its restaurants, stop at its many local wineries, and visit its state parks). 

Because of the unique benefit WGI has on the Finger Lakes Region, ASA helped WGI pitch and secure an increased partnership with Empire State Development and I Love NY in 2017. New York secured naming rights to the NASCAR race weekend, unveiling the “I Love New York 355” in August. The partnership will allow I Love NY to promote its tourism brand to families across the country, and feature unique New York products and services to a captive and enthusiastic audience of race fans.  

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Albany Strategic Advisors
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